Insights to help tourism businesses become an absolute must-do in their region.

PART 1: A simple message creation framework to help you sell more memberships.

If you're big enough, you might have someone in a membership officer role. This however doesn't mean there's not a single member of your team who isn't responsible for...

One Simple Tip to Change How You View Everything About Your Customer

It is your role to know your customer. Not your customer’s role in knowing you. The more work you make the customer do, the less likely they are to buy...

Getting your first ad running (with an introduction to Facebook Business Manager)

What you will learn How to strategically consider the key layers of Facebook ads. Campaigns > Audiences (Adsets) > Ads How to think about your Customer’s Journey, and how...

Why do people get around with ‘I Heart New York’ & ‘I Heart Tokyo’ type of gear?

They're not wearing 'I heart Melbourne' much. It'd also feel a little reaching and disingenuous too, right? So why are they? It's not because the restaurants are great. They probably are,...

5 Key Questions to Improve your Tourism Business’ Customer Experience and Close More Sales

Marketing psychologist Kit Yarrow notes that customers want five things from a purchasing decision1: to feel more in control to reduce the fear of...

A Story of Astonishingly Good Customer Experience You Will Think Is an Impossible Standard

Picture this. You’ve headed off for a weekend away with the family. You have your camper in tow and are looking forward to some...

Do these 7 things and you have a Customer Service Strategy for your tourism business.

Train your team. Don’t leave customer service to chance. A mission and values statement on the wall does nothing to compensate for lack of...

The best way to improve sales, guaranteed.

Improve your product. That's all, folks. Here's How: Delighting your customers is buried in the details. If you don’t design a remarkable experience, your competitor will. What are your...

Expert in the field: We review this Animal Park and show how they could improve their positioning and attract more people.

By the time you have taken your second step into the aviary, hundreds of birds fly towards you. Place your arms out in front...

Spotlight on a great tourism business – Old Timers Mine, Coober Pedy, Australia.

Coober Pedy is a small town in outback South Australia. It's roughly 800 kms from the nearest capital city and not really a destination...

Brand Stategy

The steps to write a brand strategy.

1. Know your mid and long-term objectives and why you are in business in the first place. Why does the business exist in the first...

Everything is easier when you get clear about your ideal customer.

"The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to...

Finding the one word that best defines your brand.

So you've just run a workshop with your team. You have documented the answers to the questions and are now staring at them on...

What is a tourism brand strategy?

Yesterday we introduce the idea of a brand strategy and suggested that if you don’t have a brand strategy for your tourism business, you...

How to run a tourism business brand strategy workshop, including the questions you should ask.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business. If...

Writing a tourism business brand strategy. With examples.

This article is the last in a short series about creating a Brand Strategy for your tourism business. The previous article is here. If...

One Critical Step To Help Your Brand Strategy Stick, And Become A Remarkable Tourism Business.

If I gave you a Ferrari and said to you, take good care of it, as one day not far in the future, it...

Stop competing and set your business apart. What your brand strategy means.

This article is from a short series designed to help you create a brand strategy that will improve every aspect of your tourism business....

The riskiest tourism business strategy; you are probably doing it too.

Today, safe is incredibly risky. You think that niching down, appealing to a smaller group of prospective customers is a risk. You think that having a...

Customer Experience

Branding
Latest

Why some tourism brands thrive, and what you can learn for yours.

Business is complicated enough. It's natural to have self doubt, and to be constantly searching for answers to questions you're asking yourself. Working with hundreds of...

What if I set you a challenge. Not spend a dollar on marketing or advertising for two years.

Create something. Advertise it. Expect it to work. That's the formula. Right? What if I set you a challenge. Not spend a dollar on marketing or advertising for two...

Everything you are doing in marketing is wrong.

At this point, I suspect you are either thinking 'this person is a fool' or, 'here is another clickbait heading'. It is nothing of the...

Why do some businesses stand out, in otherwise crowded tourism regions?

There is no shortage of provedores and makers of jams and spreads in regional Australia. Yet when you visit the Berenberg (meaning, 'Berry Hill' farm...

Marketing & Marketing Strategy